现如今的电视媒体发展日新月异,这同时也对播音主持人的主持风格提出了更高的要求。主持人有责任有义务根据形式的要求创新独特的主持风格,毫无疑问,这样的过程将会是漫长的,需要经过长时间的积累与沉淀。主持人只有基于传统的主持风格,并不断进行分析和革新,才能形成属于自己的独特风格。如此风格的形成不仅能够彰显魅力,还能提升栏目品质与和个人形象,从而更加充分地满足观众的生理和心理需求。本文首先对播音主持人风格的概念和形成的历史进程进行了阐述,在此基础上对主持人主持风格形成的必要性进行了分析,依托于对现如今播音主持人主持风格局面和新要求提出了可行性的建议。 Nowadays the rapid development of television media, which also raised the host moderator’s style put forward higher requirements. Host is responsible for the obligation to innovate under the form of a unique style of hosting, there is no doubt that such a process will be lengthy and require a long period of accumulation and precipitation. Only based on the traditional host moderator, and continuous analysis and innovation, to form their own unique style. The formation of such a style can not only highlight the charm, but also improve the quality of columns and personal image, so as to more fully meet the audience’s physical and psychological needs. This article first describes the concept of broadcast host style and the historical process of its formation. Based on this, it analyzes the necessity of hosting the style of host and relies on the present situation and new requirements of the moderator of today’s broadcast host Feasibility advice.