近年来,中国的发展吸引了世界的眼球,新一波“中国热”、“汉语热”遍及世界,越来越多的地球人开始渴望听听中国的故事。世界华文媒体随热而舞,向世界发出了更多中国的声音,得到了空前的发展机遇,也得以与西方主流媒体展开对话与互动。“英文控制话语权”的时代正在成为过去。然而,海外华文媒体普遍存在读者少、发行量小、广告收入微薄、传媒专业人才缺少等困难,一些 In recent years, China’s development has attracted the attention of the world. A new wave of “China fever” and “Chinese fever” have spread all over the world. More and more people in the world are eager to hear the story of China. The Chinese media around the world danced with the heat and sent more Chinese voices to the world. They have enjoyed unprecedented opportunities for development and have also been able to engage in dialogue and interaction with the mainstream Western media. The era of “English control of discourse” is becoming the past. However, overseas Chinese-language media generally have fewer readers, less circulation, meager advertising revenues and lack of media professionals. Some