习近平总书记指出,开展党的群众路线教育实践活动,“接地气”很重要。“地气”一词,出自于《礼记·月令》,接地气实际上就是要走进和贴近群众,真正与群众打成一片,反映群众的愿望、诉求和利益。在当前,做好宣传思想工作尤其需要接地气。开展理论宣讲,想让人们既能听得进又能听得懂,就必须接地气;采发新闻报道,想让人们既想看又爱听,就必须接地气; General Secretary Xi Jinping pointed out that it is very important to carry out the party’s practice of mass line education and practice. The word “地气” comes from the “Book of Rites, the moonlight order,” and the grounding is actually to go in and get close to the masses, to truly mingle with the masses and reflect the aspirations, demands and interests of the masses. At the moment, it is especially necessary to do a good job of propaganda and ideological work. To carry out theoretical preaching so as to allow people to hear and understand as well as understand it, they must take the opportunity to learn the truth from the ground. If they want to make people want to see and love listening, they must be grounded.