近年来,许多上海产品在外地品牌和进口品牌的双重夹攻之下,市场占有率不断下降,曾经以生产名牌著称的不少企业或“老字号”,居然也没有能够摆脱倒闭或被兼并的命运。二十世纪80年代以前,上海市场几乎是本地品牌的天下,90年代初,上海产品在本地市场的占有率已经下降到了60％左右。不少我们曾经耳熟能详的品牌,现在已经不多见甚至从市场消失了。我们不禁要问,“上海品牌为什么没有自己的市场?” In recent years, many Shanghai products, under the dual attack of foreign brands and imported brands, have seen their market share declining. Many enterprises that have been famous for producing famous brands, or “old time-honored brands,” have not been able to get out of their fate of bankruptcy or mergers. Before the 1980s, the market in Shanghai was almost dominated by local brands. In the early 1990s, the share of Shanghai products in the local market had dropped to about 60%. Many of our well-known brands are now rare or even disappear from the market. We can not help but ask, “Why does not the Shanghai brand own market?”