传统文化因素作为传统对现代的影响因子之一,一直对人们的现代生活发挥着重要的影响作用。现代平面设计立足于商业竞争的时代,是人们对商业竞争所作出的一个竞争手段的选择。我们认为,在现代人们的生活中,必须注重挖掘传统文化因素对现代人们生活的重要影响作用,理解传统文化因素对现代平面设计的影响,才能更好地进行现代平面设计的创新。 As one of the traditional influential factors in modern times, traditional cultural factors have always played an important role in people’s modern life. Modern graphic design based on the era of commercial competition, is the people of commercial competition made by a means of competition choice. We believe that in modern people’s life, we must pay attention to excavating the important influence of traditional cultural factors on the lives of modern people and understand the influence of traditional cultural factors on modern graphic design in order to better innovate the modern graphic design.