无论是做节目、搞活动还是跑客户、做管理,都需要让自己的想法被他人接受。如何打动用户呢?创意、创意、还是创意!优秀的创意能让人看(听)得懂,记得住,并形成持久的影响(换言之,它们能够改变用户的思想或行为)。2014年9月,浙江广电集团第八期赴美短期培训人员一行24人前往美国密苏里新闻学院接受培训,并参观考察了美国多家电视台和各种创意产业。20天 Whether it is doing shows, engaging in activities or running clients, management needs to be accepted by others. How to impress users? Creativity, creativity, or creativity! Creativity allows people to understand, remember, and endure (in other words, they can change the user’s mind or behavior). In September 2014, a total of 24 short-term training personnel from Zhejiang Radio and Television Group went to the Missouri School of Journalism in the United States for training. They visited many television stations and various creative industries in the United States. 20 days