大力发展数字出版,建立立体化数字出版平台,成为我国出版业发展的趋势,传统出版社必须直面这一趋势。文章在分析数字出版的概念和发展趋势的基础上,从对数字出版的认识、传统出版社的核心竞争力和优势、数字出版的智力储备、传统出版社的角色转变等方面,分析了我国传统出版社数字化转型过程中应该做好的准备工作。 Vigorously develop digital publishing, the establishment of three-dimensional digital publishing platform has become the trend of China’s publishing industry, the traditional publishing houses must face the trend. Based on the analysis of the concept and development trend of digital publishing, this article analyzes the traditional aspects of our country from the aspects of knowledge of digital publishing, the core competitiveness and advantages of traditional publishers, the intellectual reserve of digital publishing, and the role changes of traditional publishers. Publishing House digital transformation process should be well prepared.