论文部分内容阅读
包装设计作为保护产品,方便运输、仓储与使用、并区别于其他产品、标示产品身份等成为产品价值的重要组成部分。而品牌塑造对于包装设计的美感诉求则需要将包装设计中形状、结构、材料、颜色、图像、排版样式等元素进行有目的地、有条件地取舍与优化。因此不但有视觉吸引力的设计作品成为衡量优秀的品牌包装的重要手段,同时作为平面设计师更需要通过恰当的设计方案创造性地达到品牌文化特色的宣传与产品价值理念的延伸,从而达成产品销售的战略目标。
Packaging design as a protection product, easy to transport, storage and use, and different from other products, marking the identity of products as an important part of product value. The aesthetic appeal of the brand design for the packaging design requires that the design, packaging, shape, structure, material, color, image, typesetting style and other elements of the purposeful, conditional selection and optimization. Therefore, not only visually appealing design works become an important measure of excellent brand packaging, but also as a graphic designer need to be creative through appropriate design solutions to promote the brand culture and product value concept of extension, so as to achieve product sales Strategic goal.