广播媒体的竞争,说到底是人的竞争。众多广播媒体为了争夺受众市场的份额,建立属于自己的听众群,纷纷苦思冥想,甚至不择手段,打出各自旗号,欲以此提升收听率,扩大影响力,但收效甚微。问题的症结在哪里?那就是广播人在参与竞争的过程中,重市场份额和收听人群,而轻一线记者心理素养的正确引导和培养,加之,广 In the final analysis, competition in the broadcast media is human competition. In order to compete for the market share of the audience, many broadcasting media set up their own audience groups and tried their best to find ways to improve their listening rate and influence, but with little success. The crux of the problem is that the broadcasters in the process of participating in the competition, the market share and listen to the crowd, while the light line of journalists psychological quality of the correct guidance and training, in addition, wide