名人明星德艺双馨的业绩、技能是可信的。可他们为了给企业做宣传,为了对得起广告费,就不一定对得起崇拜他们的受众了。一是自己没有亲身体验过所宣传的产品在广告中却称其使用效果好,误导消费者。二是在医疗服务和药品广告中使用绝对化用语,夸大治疗效果,诱导消费者就医购药。三是违法宣传保健食品疗效。四是称广告后面没有陷阱。五是做虚假广告带来了社会公众对名人明星的怀疑和不信任。名人明星只所以成为名人明星,不但是他们的演技好,更主要的是 Celebrity Star Double Arts performance, skills are credible. But they do not necessarily worthy of worshiping their audience in order to advertise their business. First, they did not personally experience the advertised product, but said it was effective and misleading consumers. The second is to use absolute terms in medical services and drug advertisements to exaggerate the effects of treatment and induce consumers to purchase medicines for medical treatment. Third, illegal propaganda health food efficacy. Fourth, there is no trap behind the advertisement. Fifth, doing false advertising has brought the public’s suspicion and distrust of famous celebrities. Celebrity celebrities only become famous celebrities, not only is their acting good, more importantly