郑永刚在全国经济大滑坡、西服市场一片萧条的1989年,担任了甬港服装总厂(杉杉集团的前身)的厂长。当时的甬港服装总厂只有200多人,且负债累累,企业只是为国外的品牌作加工。由于亏损严重,企业人心涣散,面临破产。郑永刚以敏锐的市场眼光,在中国服装界最早提出“中国的民用产品必须创出自己的品牌”,中国服装品牌发展战略第一次被系统性 Zheng Yonggang in the national economic downturn, suits the market a depression in 1989, served as the factory in Ningbo Hong Kong Garment Factory (Shanshan Group predecessor) of the director. At that time, Ningbo Hong Kong Garment Factory only had more than 200 people, and the debt was heavy. The enterprise just processed the foreign brands. Due to the serious loss, the enterprise is in disarray and faces bankruptcy. Zheng Yonggang with keen market perspective, the first in China’s fashion industry put forward “China’s civilian products must create their own brand”, the Chinese clothing brand development strategy for the first time was systematic