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改革开放的大潮强烈地冲击着广播电视宣传。这就要求广播电视宣传必须要跳出老框框,打破旧的观念,在电视节目的结构和宣传形式上来一次新的突破,使其更有利地发挥电视宣传的特长,更适应人民群众生活节奏的变化、观众层次的变化及其需求的变化,增强节目的针对性和适应性。 电视宣传是一项综合工程,节目的生产过程比较复杂,需要多工种的共同配合与协作。包括采、编、录、制、播等环节。由于环节多,节目在制作过程中,往往出现整体观念不强,不够同心协力等现象。
The tide of reform and opening up has strongly impacted radio and television propaganda. This requires that the propaganda of radio and television must step out of the old frame and break the old notions so as to make a new breakthrough in the structure and propaganda form of the television programs so that they can make better use of the specialties of television propaganda and adapt more to the changes of the rhythm of people’s life , Changes in the audience level and changes in their needs, and enhance the relevance and adaptability of programs. TV promotion is a comprehensive project, the production process of the program is more complicated and requires the cooperation and cooperation of multiple types of work. Including mining, editing, recording, system, broadcast and other sectors. Due to many links, programs in the production process, often not the overall concept is not strong enough to work together and so on.