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面对《办法》的出台所带来的广告经营新环境,电视业改革的目标和计划将不再是老总案头的一叠文件,除了加强和革新广告经营方式手段外,电视台自身的品牌建设也已是箭在弦上,不得不发。继“CCTV新闻频道”之后,10月20日,中央电视台二套改版。由原来的“CCTV经济·生活·服务频道”改为“CCTV经济频道”。频道节目总监梁晓涛在介绍频道定位时强调,新中央二台是以经济资讯为核心内容,具有专业特色的服务频道。“频道定位模糊,频道形象含混的问题一直困扰着中央二台。要想扩大成长空间,保持持久活力,必须靠整合一
Faced with the introduction of “measures” brought about by advertising the new environment, the TV industry reform goals and plans will no longer be a stack of files boss, in addition to strengthening and reform of advertising means of operation, the TV’s own brand building It is an arrow, had to send. Following the “CCTV news channel”, October 20, CCTV set of two revision. From the original “CCTV economic life service channel” to “CCTV Economic Channel.” Channel director Liang Xiaotao introduced in the introduction of channel positioning stressed that the new Central Taiwan is based on economic information as the core content, with professional characteristics of service channels. Channel ambiguity, the channel image has been plagued by confusion Central II.To expand the space for growth, to maintain long-lasting vitality, we must rely on the integration of a