作为央视一档具有文化品位和历史感的大型人物访谈节目,《大家》自开播以来,始终受到关注。本期“解析名栏”刊登了李向东撰写的《〈大家〉的节目内容要素及收视状况解析》和杨铮撰写的《曲高未必和寡》两篇文章。前文结合《大家》近四年的创作实践,从三方面阐述了该栏目在人物选择、内容设定等方面的思考及这种思考对收视率的影响,后文则从栏目在寻求高品位与大众化传播之间的契合点上,探讨了《大家》在内容与形式上的特点。两文都具有较强的针对性和可操作性。 As a CCTV file with a cultural taste and a sense of historical significance of large-scale talk shows, “Everyone” since its inception, has always been of concern. In this issue of “Named Bar”, there are two articles entitled “Elements of the Content of the Program” and “Analysis of the Conditions of Views” written by Li Xiangdong and “The Highs of Highness and Highness” written by Yang Zheng. In the light of the writing practice of “Everyone” in the past four years, the article elaborates the thinking of this section in terms of personage selection and content setting from three aspects and the influence of such thinking on the audience rating. The popularization of communication between the point of discussion, “everyone” in the content and form characteristics. Both texts have strong pertinence and operability.