广播工作室是近年来出现的以主持人或品牌节目为营销点、以商业化管理方式为基础的广播产品生产模式,其出发点是打破传统广播机构“自产自销”的闭环,通过激发团队自身动力并吸纳外部资源的方式,努力生产出丰富且优质的广播产品。本期特别策划推出部分具有代表性的广播工作室实践案例,以此探索广播发展新模式。 The broadcasting studio is a broadcasting product mode of production based on the mode of commercial management, which takes the moderator or brand program as a marketing point in recent years. The starting point of the broadcasting studio is to break the closed loop of the traditional broadcasting institution Stimulate the team’s own motivation and absorb external resources, and strive to produce rich and high-quality broadcast products. In this issue, we plan to launch some representative radio studio practice cases to explore a new mode of broadcasting development.