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2020奥运缘何花落东京?比起已经4次申办奥运会的马德里5次申办的伊斯坦布尔来说,第2次申办的东京拿到了最后的奥运会合同,这已经算是一个激动人心的消息了。当罗格从监票执委那里拿到五环信封的时候,那简直就是一个价值10亿美元的信封,信封里面5个英文字母组成的东京几乎是用金子打成的。为了奥运会的申办,东京花费了500亿到600亿日元,约合6亿美元。而西班牙和伊斯坦布尔的申办经费加起来也不到4亿美元。看着憨态可掬但是很风趣的水野正人用含糊不清的英语和法语交错为东京讲演的时候,许多人不知道他其实是日本美津浓品牌的前CEO。日本的整个申办工作是由世界最大的广告公司日本电通负责的,光为日本奥申委出钱支持申办奥运会的赞助商就多达21家。
Why the Olympic Games in Tokyo in 2020? Compared to the Olympic bid has been 4 times in Madrid bid 5 times in Istanbul, the second bid to host the Tokyo Olympic Games won the final contract, it is already an exciting news. When Roger got the ring envelope from the executive board, it was a $ 1 billion envelope, almost five in English in the envelope. To bid for the Olympics, Tokyo spent 50 billion to 60 billion yen, or about 600 million U.S. dollars. And Spain and Istanbul combined bid up to less than 400 million US dollars. Watching naive but funky Masato Mizuno misinterpreted English for Tokyo as Tokyo, many did not know that he was actually the former chief executive of Japan’s Mizuno brand. Japan’s entire bid office is led by the world’s largest advertising company, Japan Telecom, as many as 21 sponsors for Japan’s Olympic bid committee to pay for the Olympic bid.