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At present,communication is developing from mono-modality to multi-modality.The related study on multimodal discourse is becoming a hot issue.This paper will adopt the theory of Kress and van Leeuwen’s visual grammar as the theoretical framework to analyze the 2012 London Olympic emblem,exploring the meanings hidden behind the visual images.
At present, communication is developing from mono-modality to multi-modality. The related study on multimodal discourse is becoming a hot issue. This paper will adopt the theory of Kress and van Leeuwen’s visual grammar as the theoretical framework to analyze the 2012 London Olympic emblem, exploring the meanings hidden behind the visual images.