零售研究：一个重要的市场研究领域□王海忠随着市场研究服务在中国被愈来愈多的公司采用，人们对它的认识渐渐深入，这一行业也随之逐渐成熟起来。作为一个行业，市场研究的范围主要在于消费者研究、零售商研究、媒企介研究三个领域。市场研究公司可以根据自己的资源，决... Retail Research: An Important Field of Market Research □ Wang Haizhong As more and more companies use market research services in China, their understanding of it is getting deeper and the industry is gradually maturing. As an industry, the scope of market research mainly lies in three areas: consumer research, retailer research and media research. Market research company can according to their own resources, decided ...