《淘宝天下》是浙江日报报业集团和阿里巴巴集团共同投资打造的一个新媒体,2009年9月10日闪亮登场以来,引起包括权威媒体在内的多方关注,这个周刊的问世,意味着传统媒体与互联网互相碰撞、融合,是“化学反应”后产生的一个具有重要意义的新媒体。作为一个前所未有的新媒体,它的出身同样意味着身份的转型,必须以新 “Taobao world” is a new media jointly invested by Zhejiang Daily Newspaper Group and Alibaba Group. Since its debut on September 10, 2009, it has attracted many concerns including the authoritative media. The advent of this weekly magazine means Traditional media and the Internet collide and merge with each other, which is an important new media produced after “chemical reaction”. As an unprecedented new media, its origin also means that the identity of the transformation must be new