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《快讯》:前些日子,有关营销的话题在业界引起了一场不小的争论。先是希望集团总经理陈育新发表了题为《拒绝赊销》的文章,他认为企业采用赊销的方式,虽然刺激了销售额的快速增长,然而带来的负面影响更为严重,应收账款居高不下,呆账坏账大量产生,企业最终利润会下降;同时,海尔集团总裁张瑞敏提出了营销是“买”不是“卖”的观点,他指出营销的目的不是简单纯粹的卖产品,而是买到客户的信任。争论中,许多人也纷纷提出了自己的看法。谢总,您对这场争论是怎么看的?
“News”: A few days ago, the topic of marketing aroused a big debate in the industry. First hope that the group general manager Chen Yuxin published an article entitled “Deny credit” article, he believes that the way companies use credit sales, while stimulating the rapid growth of sales, but more negative side effects, accounts receivable high At the same time, Zhang Ruimin, president of Haier Group, proposed that marketing should be “buying ” not “selling ”. He pointed out that the purpose of marketing is not simply to sell products, Is to buy the customer's trust. In the debate, many people have put forward their own views. Thank you, how do you think about this debate?