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以特定领域为内容定位的频道专业化是过去几年中我国电视媒体进行的重要改革之一,频道专业化的初衷在于适应传播窄众化时代的要求,为不同类型的观众提供量身订制的节目。然而,订制化与专业化之间是存在着差异的,频道专业化并不能真正达到量身订制的效果,因此,中国的电视媒体改革必须再向前迈出一步,即由频道专业化走向频道个性化。
Channel specialization targeting at specific areas is one of the important reforms carried out by China’s television media in the past few years. The original intention of channel specialization is to adapt to the requirements of the narrow age of communication and provide tailor-made solutions for different types of audiences The show. However, there is a difference between customization and specialization. Channel specialization can not really achieve the tailor-made effect. Therefore, China’s television media reform must take another step forward. That is, channel specialization Go to channel personalization.