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本文通过分析我国体育旅游产业的背景与现状,以及当前体育旅游存在的问题,结合北京奥运会的举办,探讨了怎样通过奥林匹克抓住体育旅游的商机以及相关对策。
By analyzing the background and current situation of sports tourism industry in our country and the current problems of sports tourism, this paper discusses how to seize the opportunities and the corresponding measures of sports tourism through Olympic Games with the holding of Beijing Olympic Games.