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今年“双十一”购物节再次引爆中国消费市场。数据显示,11月11日全天,天猫“双十一”全球狂欢节交易额达1207亿元,超过去年的912亿元,创下新纪录,正式进入“千亿元时代”。而就在当天,国务院办公厅印发的《关于推动实体零售创新转型的意见》(以下简称“意见”)正式发布。专家指出,在“双十一”当天发布《意见》推动实体零售创新转型,这对网络零售及实体零售都有着
This year “double eleven ” Shopping Festival again detonated the Chinese consumer market. Data show that on November 11 all day, Lynx’s “Double 11” global carnival amounted to 120.7 billion yuan, more than last year’s 91.2 billion yuan, setting a new record, officially entered the “hundreds of billions of times” . On the very same day, the “Opinions on Promoting the Innovation and Transformation of Physical Retailing” issued by the General Office of the State Council (hereinafter referred to as “opinions”) was officially released. Experts point out that releasing “opinions” on the “double eleven” day to promote the innovation and transformation of the entity retail business will have an impact on online retailing and physical retailing