论文部分内容阅读
网络的便利性使人们的观影习惯渐渐从线下转移到了线上,互联网视频广告市场成为网络营销的重大领域之一。面对这一巨大的市场蓝海资源,华扬联众旗下旗帜数字传媒有限公司预推出网络视频广告整合平台——“视线”。内容与广告巧妙“联姻”在这个“内容为王”的时代,观众的观剧习惯是以内容为导向,而播放平台的差异在逐渐淡化,视频网站越来越趋向同质化。据调查显示,现阶段视频网站存在很多问题:如网站高价买剧,造成广告售价过高;广告
The convenience of the network makes people’s viewing habits gradually transferred from offline to online, the Internet video advertising market has become one of the major areas of network marketing. The face of this huge blue ocean resources market, Hua Yang Lianzhong flag Digital Media Co., Ltd. pre-launch online video advertising integration platform - “sight ”. Content and advertising clever “marriage ” In this “content is king ” era, the audience’s viewing habits is content-oriented, and the difference of playing platform is gradually desalination, video sites are becoming more and more homogeneous . According to the survey, there are many problems with video websites at this stage: websites that buy at high prices cause high advertising prices; advertisements