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广告业作为现代服务业的重要组成部分和创意经济中的重要产业,其地位和作用已被越来越多的人所认可。多年来,天津广告业者兢兢业业致力于服务天津本土品牌,引导消费潮流,提升本地消费层次,推动了天津广告业的发展。伴随着天津广告业的发展,天津广告教育已走过20个年头,为全国尤其是天津广告业培养了一大批广告精英。在媒企合作方面,一直进行着诸多有益的尝试。如今在网络经济高速发展、广告产业转型升级等背景下,天津广告教育和广告产业面临着前所未有的挑战与机遇,媒体、企业、高校将一同发力,共谋天津广告产业发展大计。
As an important part of the modern service industry and an important industry in the creative economy, the status and role of the advertising industry have been recognized by more and more people. Over the years, the Tianjin advertising industry dedicated to serving the local brands in Tianjin, to guide consumer trends, enhance the level of local consumption, and promote the development of Tianjin’s advertising industry. With the development of Tianjin’s advertising industry, advertising education in Tianjin has gone through 20 years and has trained a large number of advertisement elites for the advertising industry in China, especially in Tianjin. In the cooperation between the media and enterprises, there have been many helpful attempts. Today, with the rapid development of the Internet economy and the transformation and upgrading of the advertising industry, the advertising and advertising industry in Tianjin is facing unprecedented challenges and opportunities. The media, enterprises and colleges and universities will all work together to seek common development plans for the advertising industry in Tianjin.