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移动互联网作为新媒体的主阵地,正在迎来风景这边独好的历史机遇。无论是话语权,还是传播效果,这都是一片热土,也是必争之地。用户是第一生产力工信部统计公报显示,2015年移动电话用户总数达13.06亿户。在庞大的用户数量支持下,新媒体正在逐步取代传统媒体成为使用率最高的媒体形态,对于新媒体业态而言,用户就是第一生产力。数据显示,2015年中国移动互联网接入流量消费达41.87亿G,同比增长103%,比上年提高40.1个百分点。月户均移动互联网接入流量达到389.3M,同比增长89.9%。手机上网
Mobile Internet as the main front of new media, is ushering in a unique historical opportunity here. Whether it is the right to speak, or dissemination of results, this is a hot spot, but also contested. The user is the primary productivity Ministry of Industry and Information Technology Bulletin shows that in 2015 the total number of mobile phone users reached 1.306 billion. With the large number of users, the new media is gradually replacing the traditional media to become the most frequently used media form. For the new media format, the user is the primary productivity. Data show that in 2015 China’s mobile Internet access traffic reached 4.177 billion G, an increase of 103% over the previous year, up 40.1 percentage points over the previous year. Monthly mobile Internet access per user reached 389.3M, an increase of 89.9%. Mobile Internet