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名牌效应在期刊界的表现是作者追求名刊、突出自己,同时名刊又通过名人扩大了期刊的影响,带来新的经济效用。我校名刊《冈瓦纳研究》的影响因子逐年上升,在地学类SCI刊物中名列前茅,连续三年每年增长一个自然数,达到7以上。笔者从约稿、审稿和出版等方面介绍了其办刊思路,包括立足名人约主题专集、依托学会年会约稿,严格采用投稿系统审稿,委托专业公司出版发行,颁发最有影响文章奖牌,自省不引用文章原因等,这些经验会对当前激烈竞争情形下想成为名刊和提高影响因子的编辑部提供一些帮助。
Brand-name effect in journals industry is the author’s pursuit of famous titles, highlighting their own, while famous celebrities have expanded the impact of journals, bringing new economic utility. The impact factor of our famous publication Gondwana Study has been rising year by year. It is among the best in the geosciences SCI publications and has grown by more than a year for more than seven consecutive years. The author introduces his idea of running a journal from the aspects of draft, review and publication, etc., including basing himself on the theme album of celebrities, relying on the draft of the annual meeting of the society, strictly adopting the manuscript review system, commissioning the publishing of professional firms, and issuing the most influential articles Medals, introspection, citing reasons for articles, etc. These experiences will provide some help to the editorial department that wants to become a famous magazine and improve the influence factor under the current intense competition.