单一品类的企业由于只有一个品类支点,不具备长期抗风险的能力。中国企业必须建立产业思维,掌控全局,预测未来,从产业演进的规律中找到自己的位置和未来发展的方向。过去,中国企业的方向明确,那就是做大做强。现在,已经做大的企业却突然迷失方向。品类大佬的困惑就是如此。除了少数品类外,多数品类大佬处于危险的不稳定状态。品类大佬因为规模和影响力,所以有一定的抗巨变风 A single category of enterprises because there is only one category fulcrum, do not have long-term anti-risk ability. Chinese enterprises must establish industrial thinking, control the overall situation, predict the future, and find their own position and direction for future development from the law of industrial evolution. In the past, the direction of Chinese enterprises is clear, that is bigger and stronger. Now, the big business has suddenly lost its way. Category big brother’s confusion is so. With the exception of a few categories, most category bosses are in dangerously precarious conditions. Category big brother because of the scale and influence, so there is a certain anti-changeable wind