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区域是一个相对性概念,它取决于人们分析传播现象的角度和研究传播现象的范围。相对于世界范围内传媒而言,中央电视台是区域性媒体;相对于中央电视台而言,省、市、县级电视台,都属于区域性电视媒体。省、市、县三级电视媒体的内容创新,都离不开区域性电视元素。区域性电视元素是区域性电视媒体内容创新的基本差异性优势和核心竞争力之一,从这个意义上讲,电视媒体已由“内容为王”的时代进入“元素为王”的时代。区域性电视元素的内涵电视元素是构成电视节目、频道和媒体的基本单位,包括视觉元素、听觉元素、情感元素、故事元素、空间元素、经济元素、政治元素、文化元素等。区域性电视元素是诸多电视元素中的一类,其内涵是指具有区域性特色的视觉、听觉、技术、情感、故事、空
The region is a concept of relativity, which depends on the angle at which people analyze the phenomenon of transmission and on the scope of the study on the phenomenon of transmission. Compared with the media in the world, CCTV is a regional media; compared with CCTV, provincial, municipal and county-level television stations belong to the regional television media. Provincial, city and county TV content of three levels of innovation, are inseparable from the regional television elements. The regional television elements are one of the basic differences and core competencies of regional television media content innovation. In this sense, the television media has entered the era of “content is king” and “elemental king” Era. The Connotation of Regional TV Elements Television elements are the basic units of television programs, channels and media, including visual elements, auditory elements, emotional elements, story elements, spatial elements, economic elements, political elements and cultural elements. Regional TV is one of the many television elements, its content refers to the regional characteristics of visual, auditory, technical, emotional, story, empty