“讲故事”、“接地气”、“全媒体”是英国电视人提及频率最高的词汇:故事如何讲述才能吸引观众,“接地气”如何从积极意义上去理解并在节目中复合表达,如何运用全媒体思维圈定和“创造”目标受众?作者通过对这三个关键词的解读,探讨英国电视人如何将“一切为了观众”的理念融入电视产品。 “Storyteller ”, “Earth ”, “All Media ” is the most frequently mentioned British television people vocabulary: how to tell the story of the story to attract the audience, “Grounding ” how to understand in a positive sense How to make use of all-media thinking delineation and “create” target audience? Through the interpretation of these three key words, the author explores how British TV people integrate the concept of “everything for the audience” into the television product.