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政务访谈类节目是政府向公众传递政策信息、为公众解决问题的重要途径。在政府与媒体的实际接触中,两者可能会因为各自利益的不同而产生不同的情感态度和行为导向,从而与对方进行周旋和博弈。通过参与式观察,即在某台的“政风行风热线”节目实习中对所观察到的电话筛选过程进行梳理,还原政府和媒体在导播间中的角力过程,分析政府与媒体呈现的独立、冲突、合作和同化等关系生态,并给出改善媒体关系的策略。
Government interview programs are important ways for the government to transfer policy information to the public and solve the public’s problems. In the actual contact between the government and the media, the two may have different emotional attitudes and behavioral guidelines because of their different interests so as to deal with each other and play games with each other. By means of participatory observation, that is, reviewing the telephone screening process observed during a certain “internship program”, restoring the government and media’s wrestling process among the directors and analyzing the government and media presentations The relationship ecology such as independence, conflict, cooperation and assimilation, and gives the strategy of improving media relations.