我国体育用品品牌在不断提高的人民生活水平和可持续发展的国民经济的推动下,呈迅速发展趋势,但仍落后于国际知名体育品牌,至此国内体育用品品牌在高端市场并没有地位。在本文中,主要采用逻辑分析法、文献研究法,以国内体育用品品牌的发展现状为着重点,挖掘其发展趋势遇到的问题,借鉴国外体育用品品牌的成功经验,发挥我国体育品牌塑 China’s sporting goods brands are rapidly developing under the promotion of the people’s living standards and the sustainable development of the national economy, but they still lag behind internationally renowned sports brands. At this point, domestic sports goods brands have no place in the high-end market. In this article, we mainly use logic analysis methods and literature research methods to focus on the development status of domestic sporting goods brands, tap problems encountered in their development trends, learn from the successful experiences of foreign sports brand brands, and give play to the sports brand in China.