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10月16日,中国“阿姆斯特朗”杨利伟顺利返回地球,中国人千年梦想终于实现。而在几个小时内,全国30几个城市,印有“中国航天员专用牛奶”标志的蒙牛牛奶出现在全国各大超市、卖场中,配合着身穿宇航服的人物模型和其它各种醒目的航天宣传标志,引起了消费者对“航天员专用牛奶”的浓厚兴趣。针对传播基本的4P,有了好的商品是前提,如何将好东西让消费者知道就进入到传播,蒙牛乳业在每一项大型方案都采取透明招标,所以有了我这个西部的台湾人进入中国两年来第一次和国际公司肉搏的机会。
On October 16, China “Armstrong ” Yang Liwei smoothly returned to Earth, and the Chinese millennium dream was finally realized. In a matter of hours, Mengniu milk with “China’s astronaut-specific milk” sign appeared in major supermarkets and stores all over the country in 30 cities across the country, cooperating with figure models wearing spacesuits and others The eye-catching aerospace promotional logo has aroused strong interest of consumers in “astronaut milk ”. For the basic 4P communication, with a good product is the premise, how to make good things to consumers to know to enter the spread, Mengniu Dairy in each of the large programs have to adopt a transparent bidding, so with my Taiwanese into the west China’s first chance to fight with international companies in two years.