“残缺”篇电视广告创意的独特性在于采用另类的思路表现常规的卖点。抓准卖点、单一诉求。在情节上力求简洁,采用“排比”式的画面重复、叠加铺排却因线索清晰、目的鲜明,使反复的叠加不显累赘在反弹琵琶、趣味横生间巧妙地诉求卖点,予人深刻的印象。 “Torn ” television advertising creative uniqueness is the use of alternative ideas to show the conventional selling point. Grasping prospective selling points, a single appeal. In the plot to be succinct, the use of “row ratio ” type of screen repetition, but due to clear the clues arrangement of the row arrangement is clear, the purpose of distinct, so that no duplication of duplication of duplication in the rebound pipa, impression.