影视传媒能够对旅游目的地产生极大的影响宣传作用,《爸爸去哪儿》的播出让普者黑闻名全国,成为旅游热门的。在此背景下,本文对普者黑旅游现状进行了分析,发现了普者黑旅游存在影视传媒造成的影响力持续性差;旅游产品单一,未重视游客影视体验;游客蜂拥而至,生态环境受到破坏等一系列问题,并提出了一些发展对策。 Film and television media can have a great impact on tourism destination publicity, “Where’s the Daddy” broadcast so that Pu black is well-known throughout the country, become a tourist hot. In this context, this article analyzes the status quo of generalist black tourism and found that the persistence of the influence caused by the existence of film and television media in the generalist black tourism is poor; the tourism product is single and does not attach importance to the tourist experience of film and television; the tourists flock to and the ecological environment is affected Destruction and a series of problems, and put forward some development strategies.