论文部分内容阅读
从鄂辞版图书看选题策划的个性凸现阮阳，吴永贵（武汉大学图书情报学院，４３００７２）如何有效地设计和策划双效书、畅销书选题，以适应日趋激烈的市场竞争的需要，这是近来出版界普遍关注的问题。以出版《汉语大字典》为发端的湖北辞书出版社，原是湖北人民出版社的副...
How to Design and Plan the Double - Effect Book and Best - Selling Book Effectively to Meet the Needs of Increasingly Fierce Market Competition From the Perspective of E - This is a widespread concern in the publishing world recently. To publish the “Chinese Dictionary” as the starting Hubei Dictionary Publishing House, Hubei People’s Publishing House is the original deputy ...