随着经济的发展,人们的生活水平也逐步提高,因此也就冲击着人们的生活观念和生活方式的不断变化。汽车作为高档消费品慢慢进入了人们的消费计划之中,汽车广告也越来越引起人们的关注。而汽车广告本身经过了多年的发展也积累了丰富的经验,加之汽车商们对于汽车广告投入上的大手笔,也给汽车广告的创作者们提供了广阔的创作空 With economic development, people’s living standards are also gradually increased, thus affecting the people’s life concept and lifestyle changes. As a high-end consumer car slowly into people’s spending plans, car ads are also increasingly cause for concern. The car ads itself after years of development has accumulated a wealth of experience, coupled with the car dealer for the generous investment in car advertising, but also to the car advertising creator to provide a vast creative space