《非诚勿扰》的节目形态定位是大型生活服务类节目,无论是在节目的形式、还是内容设置上都体现着生活服务类节目的特点。作为一档常年保持较高收视率的服务类节目,它体现出了服务功能、文化(观念)传播功能以及娱乐功能,这些基本元素保证了节目的收视率,而较高的收视率反过来又保证了这三个功能的实现。《非诚勿扰》作为一种成功模式,其具体表现值得我们来仔细研究。 “You Are the One” program location positioning is a large-scale lifestyle service programs, both in the form of programs, or content settings are reflected in life service class features. As a service program that maintains a high viewing rate all year round, it shows service functions, cultural (concept) communication functions and entertainment functions. These basic elements ensure the program’s viewing rate, while the higher viewing rate To ensure the realization of these three functions. “If you are the one” as a model of success, its specific performance deserves our careful study.