《舌尖上的中国》充分发挥了电子商务平台的运用,在现代商业模式中探索出一条新型的绿色产业链,且引爆了新一轮的创业热潮随着互联网的快速发展,网络营销的价值正在被人们所认可和重视,并开始出现逐步吞食传统业态产业的趋势。电子商务的优势就在于反应速度极快,销售模式多样,且不受时间和地域限制,能够在第一时间内将人们对于电视节目的热情转化为对商品的购买力上。《舌尖上的中国》充分发挥了电子商务 “China on the Tongue” has given full play to the use of e-commerce platform, explored a new green industry chain in the modern business model and detonated a new round of entrepreneurial boom. With the rapid development of the Internet, the value of Internet marketing is It is recognized and valued by people and started to gradually devour the trend of traditional format industries. The advantage of e-commerce is that the reaction speed is extremely fast, the sales model is diverse, and is not subject to time and geographical restrictions. It can turn people’s enthusiasm for television programs into the purchasing power of commodities in the first time. “Tongue China” gave full play to e-commerce