随着我国加入世贸组织,我们的商品市场、媒介市场和广告市场环境将日趋复杂并呈现许多新的情况,给我们的报纸广告经营带来新的挑战。本土媒介市场的重组及其市场化趋势、海外和国外媒介的抢滩登陆,都会使目前竞争已很激烈的广告经营更加白热化,作为传统媒介的报纸要维持 With China’s accession to the WTO, our commodity market, media market and advertising market environment will become increasingly complicated and new situations will emerge, bringing new challenges to our newspaper advertising business. The reorganization of the local media market and its market-oriented trend, the beach landing by overseas and foreign media, will intensify the current highly competitive advertising operation. As a traditional medium, newspapers should be maintained