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在中国的传统文化中,对幼儿的关爱从未间断。继承前人意志,秉承百年家化“幼吾幼以及人之幼”的使命与责任,作为百年民族品牌企业的上海家化,经过多年的精心策划和准备,全新推出“启初”品牌——中国第一个以初生自然能量呵护初生婴幼儿身体发肤的个人护理品牌,致力于为中国0~3岁婴幼儿提供专属的个人护理产品及方案。启初品牌旗下的第一套产品——“植物之初系列”闪耀亮相,该系列由初生嫩莲叶柔净系列、初生胚米润肤系列、初生胎菊新生特护系列和初生绿茶芽衣物呵护
In China’s traditional culture, care for young children has never stopped. Inherit the will of the predecessors, adhering to the mission and responsibility of a century-old “young children and young people,” as a century-old national brand enterprises in Shanghai Jahwa, after years of careful planning and preparation, the new launch of Brand - China’s first personal care brand to nurture the skin of newborn infants and young children with primary natural energy, is dedicated to providing exclusive personal care products and solutions for infants and children aged 0-3 in China. The beginning of the first brand under the brand of products - “Plant early series ” shines, the series consists of newborn lotus leaf soft net series, primary embryo rice emollient series, newborn embryo Ju Xinsheng special care series and primary green tea buds Pampering