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在经济飞速发展,人们生活水平渐渐提高的今天,越来越多的人开始关注艺术,而平面广告在人们的生活中是出现的最频繁的一种生活艺术,其价值不言而喻。图形作为艺术的一个重要组成部分,在艺术中扮演着不可或缺的角色,图形是一种在特定思维支配下的某一个或者多个视觉元素组成的一种表达形式,它是通过视觉传播信息的重要途径。一个成功的平面广告设计师对于图形的运用一定是非常有创意的,既然图形在平面设计中拥有如此重要的价值,那么如何巧妙的将图形运用到平面广告设计中呢?本文主要探讨图形创意在平面广告设计中的运用手法。
With the rapid economic development and the gradual improvement of people’s living standard, more and more people begin to pay attention to the art. However, the print advertisement is the most frequent kind of life art that appears in people’s lives. Its value is self-evident. As an important part of art, graphic plays an indispensable role in art. Graphic is a form of expression composed of one or more visual elements under the control of specific thinking. It is a way of transmitting information through vision Important way. A successful graphic advertising designer must be very creative for graphic applications. Since graphic has such important value in graphic design, how to use the graphic skillfully in graphic design? Flat advertising design in the use of techniques.