营销有助于社会组织社会使命的完成,当前我国的体育社会组织在实行阶段存在很多问题,直接对微营销模式的构建产生影响。针对微时代的发展要求,在实践阶段,要积极构建有效的微营销模式。在本次研究中以体育社会组织微营销现状为基础,结合具体情况,对微营销模式的构建进行分析。 Marketing contributes to the completion of the social mission of social organizations. At present, there are many problems in the implementation stage of sports social organizations in our country, which directly affect the construction of micro-marketing model. For the development of micro-era requirements, in practice, we must actively build effective micro-marketing model. In this study, based on the status quo of micro-marketing of sports social organizations, the author analyzes the construction of micro-marketing model according to the specific conditions.