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1994年,设计师Gijxs Bakker,和评论家Renny Ramakers联合成立Droog Design机构,以阿姆斯特丹为基地,推广原创意念。机构的名宁,“解感”来自荷兰语干涸之意,谓设计界正缺乏新意,希望凭藉一群充满热诚的新秀,冲出设计新天地。 两位创办人一心提携荷兰的年青创作人,所收纳的设计、全以最基本的材料、最素净的色彩、最独到的概念,重申设计精粹。他们的作品,虽然是家居中常见的物件,不过,却以幽默方式从已有成规中变化,达到含蓄、不经意的特质。
In 1994, designer Gijxs Bakker, in collaboration with critic Renny Ramakers, set up Droog Design to promote original ideas based in Amsterdam. The name of the organization, “solution” comes from the Dutch dry meaning, that the design community is lacking in new ideas, hope by virtue of a group of enthusiastic rookie, out of the new world of design. The two founders, bent on bringing the young Dutch creators, incorporate the design into the most basic materials, the simplest colors and the most original concepts and reiterate the essence of the design. Although their works are common objects in their homes, their works have changed in a humorous way from their established conventions to implicit and inadvertent characteristics.