图书出版市场作为传媒市场的重要组成部分,其产品被关注和分析得不多。成功的图书创意很容易被克隆,形成常见的跟风现象。一本书的畅销可能引发一系列从命名到内容都相似乃至雷同的产品。跟风多半模仿形式,而一本书是否畅销,涉及社会心理和市场营销等不同方面的因素。2006年3月 Book publishing market as an important part of the media market, its products are not much attention and analysis. Successful book ideas can easily be cloned to form a common follow-up phenomenon. The best-selling book may lead to a series of products that are similar to and even similar in name and content. Follow the trend mostly imitate the form, and whether a book is selling, involving social psychology and marketing aspects of different factors. March 2006