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目前我们国家的酒店行业面临着非常大的冲击,供大于求的局面造成酒店业竞争异常激烈。我们的优秀的传统文化需要发扬光大,我们丰富的自然资源也值得关注。本文研究的意义就在于帮助不同地域的主题酒店找到贴合地域特色的主题并合理地表达主题,从而提升主题酒店在同地区其他酒店中的竞争力,并在更深层次的意义上起到发扬传统文化的作用。
At present, our country’s hotel industry is facing a very big impact, oversupply situation caused the hotel industry is extremely competitive. Our excellent traditional culture needs to flourish, and our abundant natural resources are worth attention. The significance of this study is to help theme hotels in different regions find the theme that matches the regional characteristics and reasonably express the theme so as to enhance the competitiveness of the theme hotels in other hotels in the same area and to promote the tradition in a deeper sense The role of culture.