高度垄断的传媒业骤然放开分销市场,但并未出现外资蜂涌而来的预期景象。一如对人世产业开放的许多判断失误一样,专家的看法再次大跌眼镜。泛华东方传媒顾问公司的研究数据显示,2002年中国的书报刊发行市场规模为525亿元人民币。其中,图书是408亿,报刊是117亿。根据泛华的推测,2003年,书报刊发行市场规模还将以14%～16%的速度,快速发展。面对这个商机,会出现何种景象?我想大多数人的判断将是:外资会在开放的第一天蜂拥而至!但是,现实并非如此。相反,就在大家对外资密接关注时,一个 Highly monopolized media industry suddenly let go of the distribution market, but did not appear the expected spectacle of foreign capital influx. Just as many of the judgments about the opening up of the worldly industries are the same, the expert’s opinion is once again stunned. According to the research data of Pan-China Oriental Media Consultants, the market size of book publishing in China in 2002 was 52.5 billion yuan. Among them, the book is 40.8 billion, the newspaper is 11.7 billion. According to Pan-China’s speculation, in 2003, book publishing market size will be 14% to 16% of the speed of rapid development. In the face of this business opportunity, what will happen? I think the majority of people will judge: foreign capital will flock to the first day of opening up! However, the reality is not the case. On the contrary, just when everyone is closely watching foreign investment