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重庆具有独特的旅游资源,但在开发和建设过程中出现了较多的问题,这严重制约着重庆旅游的发展,成为重庆旅游发展中的瓶颈。所以,重庆旅游必须整合,即政策、措施或制度的整合,旅游资源品牌的整合,以及与其他相关旅游要素的整合。而对重庆旅游资源进行整合,能使重庆旅游资源得到合理配置,使重庆旅游产品质量得到快速提升,使重庆拳头旅游产品形成强大的市场活力,使重庆旅游成为重庆经济新的增长点,使重庆旅游成为重庆生态教育和改善重庆生态环境质量的重要途径,甚至促进“三农”问题的解决。
Chongqing has unique tourism resources, but there are many problems in the process of development and construction, which seriously restrict the development of tourism in Chongqing and become the bottleneck in the development of tourism in Chongqing. Therefore, tourism in Chongqing must be integrated, that is, the integration of policies, measures or systems, the integration of tourism resource brands, and integration with other relevant tourism elements. The integration of tourism resources in Chongqing can make the tourism resources in Chongqing be rationally allocated so that the quality of Chongqing’s tourism products can be rapidly upgraded so that Chongqing’s fist tourism products form a strong market vitality and make Chongqing tourism a new growth point of Chongqing’s economy. Tourism has become an important way of ecological education in Chongqing and improvement of ecological environment in Chongqing, and even promoted the solution to the “three rural issues.”