一张合格的地市报纸,既要有浓厚的地方特色,又要有强烈的开放意识。没有地方特色,就无法体现个性,无法赢得本地的基本读者群,因此也就不可能达到办报的目的;没有开放意识,就会囿于一隅,坐井观天,闭目塞听,因而也同样难以全面发挥报纸的多功能作用。只有二者兼备,才能收到理想的宣传效益。地方特色是地市报个性的体现报纸的地方特色,就是报纸依赖于所辖区域的个性而体现在版面上的独有色彩和风格。特色来源于个性,是个性的体现;个性越突出,特色越鲜明;地方的“个性”反映得越充分,报纸的特色越浓郁。接近性——地方特色的依据为什么要强调报纸的地方特色?这是由新闻的“接近性”决定的。它包括两个方面:一是时空上的接近——新闻发生的地点 A qualified city newspaper, it must have a strong local characteristics, but also have a strong sense of openness. Without local characteristics, we can not embody the individuality and can not win the basic readership in our area. Therefore, it is impossible to achieve the goal of running a newspaper. Without opening up the awareness, we can sit back and relax, so it is equally difficult to fully understand Play a multi-functional role of the newspaper. Only the two of them can receive the ideal publicity benefit. Local characteristics is the city newspaper personality reflects the local characteristics of the newspaper is the newspaper depends on the personality of the region and reflected in the layout of the unique colors and style. Features come from personality, is the embodiment of individuality; the more prominent individuality, the more distinctive features; the more “individuality” of the place is reflected, the more rich the newspaper features. Proximity - Basis of Local Characteristics Why emphasize the local characteristics of the newspaper? This is determined by the “proximity” of the news. It includes two aspects: First, close in time and space - where news takes place