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民族高校学报形象塑造是一个复杂的系统工程 ,是提高公众对民族高校学报认可程度和支持行为的有效途径。塑造形象的作用是 :有助于创造精品期刊 ;有助于建立“人和”的环境 ;有助于提高高校的知名度。通过长远的办刊理念、健全的行为系统、对编辑内质形象塑造及切实有效的宣传活动这四个途径 ,完成“外塑形象、内塑素质”的决策 ,使民族高校学报达到具有民族特色和学科特色的优秀学报的目的
The image shaping of national university journals is a complicated systematic project, which is an effective way to enhance the public’s recognition and support for journals of national universities. The role of shaping the image is: contribute to the creation of quality journals; contribute to the establishment of “people and” environment; help to improve the visibility of colleges and universities. Through the long-running philosophy of running a journalistic system and a sound system of behavior, we can make decisions on the shaping of the image of the endoplasm and the actual and effective publicity activities so as to complete the decision-making of the image of “outer plasticity and inner plasticity,” and bring the national university journals with national characteristics And the purpose of excellent journals featuring disciplines